📋 Project Overview

I AM PLAYR was a groundbreaking football game that combined first-person perspective gameplay with interactive storytelling. Players lived the life of a professional footballer both on and off the pitch—balancing training, career decisions, and media appearances, while experiencing 3D match-day moments through immersive gameplay.

The game featured a rich narrative delivered through filmed live-action scenes, interspersed with interactive choices and football challenges. It was one of the first titles to blur the line between video game and episodic drama.

Client: Facebook Apps (B2C)

🔧 Tech Stack

  • Unity (3D match engine)
  • Flash / HTML5 (legacy 2D web components)
  • Node.js (backend systems and live operations)
  • MongoDB (player progression and content state)
  • Custom CMS tools for managing story content and player choices

🔑 Key Features

  • First-Person Football Gameplay
    Experience match-day events from the perspective of your player using a 3D football engine.
  • Interactive Narrative
    Make off-pitch decisions that impact career progression, relationships, and sponsorships.
  • Live-Action Cutscenes
    Professionally filmed scenes integrated seamlessly with gameplay.
  • Integrated Sponsorships
    Real-world brands like Nike, Gillette, and Red Bull were featured in-game.
  • Progression & Stats
    Train, earn skill upgrades, and build your footballer’s legacy season after season.

👨 My Role

  • Lead Unity Developer
    • Led development on the mobile version of I AM PLAYR, adapting the experience for touch-based platforms.
    • On the web version, helped transition the match-day minigame from 2D sprites to a full 3D football experience using Unity.
    • This 3D engine was later evolved into a standalone title: We R Football.
    • Worked closely with designers, producers, and marketing teams to integrate narrative, gameplay, and sponsorship elements cohesively.

🔗 Links